2010

• Our Conversion of the Company from a private limited company to a public limited company.
• Our Company established another manufacturing unit in Roorkee, Uttarakhand, which began commercial operations in February 2010.
• Our Company entered into a joint venture agreement dated July 15, 2010 with Lifestyle Galleries of London Limited (UK).
• Our total installed capacity increased from 60 lac pieces per annum to 67.50 lac pieces per annum.

2009

• Our Company entered into deed of assignment dated March 17, 2009 with Levitus Trading Limited (Hong Kong) to acquire the trademark ‘College Style’.

2007

• Our Management withdrew the scheme of amalgamation with Maxwell Industries Limited
• Our Company discontinued manufacture of products under the ‘Vanity Fair’ brand.

2006

• Our Management approved the scheme of amalgamation with Maxwell Industries Limited
• Our total installed capacity increased from 50 lac pieces per annum in 2005 to 60 lac pieces per annum in 2006.

2005

• Our total installed capacity increased from 26 lac pieces in 2004 to 50 lac pieces in 2005.

2004

• Our Company entered into a memorandum of understanding dated March 18, 2004 with Maxwell Industries Limited to acquire the brand ‘Daisy Dee’ with effect from April 01, 2004.

2002

• Our Company entered into a memorandum of understanding with Vanity Fair, Inc to acquire the license for the brand ‘Vanity Fair’ with effect from July 2002.

2000

• Our Company entered into an agreement with Lovable World Trading Co, Inc. (United States of America) on December 23, 2000, to acquire the ownership of the brands ‘Lovable’ and ‘Celebrity’.

1995

• Entered into a license agreement with Lovable World Trading Co, Inc. (United States of America) dated December 26, 1995 whereby our Company was given a non-transferable, non-assignable exclusive license to use the trademarks ‘Lovable’ and ‘Celebrity’ within the territories of India, Nepal, Sikkim and Bhutan, for manufacture and/or distribution and/or sale of all women’s garments including undergarments.
• The name of our Company was changed from Hybo Knit Private Limited to Lovable Lingerie Private Limited.
• Commenced commercial operations by setting up a manufacturing unit in Bengaluru with an installed capacity of 70,000 pieces per annum.

1987

• Incorporated as Hybo Knit Private Limited