Sale Investor Relations


  • Acquired from US Principal, Lovable World Trading Co. in 2000
  • Operates in super Premium & Premium Segment
  • First International Brand to successfully launch in India
  • Has a commanding market share of the Premium Lingerie
  • Launched in the year 2004
  • Operates in Mid - Market Segment
  • Market Leader in Southern States & foraying in other regions
  • Acquired in 2009 and launched in the same year.
  • Operates through the network of Daisy Dee
  • Targetted at the young with contemporary products