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Acquired from US Principal, Lovable World Trading Co. in 2000
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Operates in super Premium & Premium Segment
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First International Brand to successfully launch in India
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Has a commanding market share of the Premium Lingerie
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Launched in the year 2004
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Operates in Mid - Market Segment
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Market Leader in Southern States & foraying in other regions
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Acquired in 2009 and launched in the same year.
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Operates through the network of Daisy Dee
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Targetted at the young with contemporary products
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