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1987 |
- Incorporated
as Hybo Knit Private Limited
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1995 |
- Entered into a license agreement with
Lovable World Trading Co, Inc. (United States of America) dated December 26,
1995 whereby our Company was given a non-transferable, non-assignable
exclusive license to use the trademarks ‘Lovable’
and ‘Celebrity’ within the
territories of India, Nepal, Sikkim and Bhutan, for manufacture and/or
distribution and/or sale of all women’s garments including undergarments.
- The name of our Company was changed
from Hybo Knit Private Limited to Lovable Lingerie Private Limited.
- Commenced commercial operations by
setting up a manufacturing unit in Bengaluru with an installed capacity of
70,000 pieces per annum.
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2000 |
- Our
Company entered into an agreement with Lovable World Trading Co, Inc. (United
States of America) on December 23, 2000, to acquire the ownership of the
brands ‘Lovable’ and ‘Celebrity’.
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2002 |
- Our
Company entered into a memorandum of understanding with Vanity Fair, Inc to
acquire the license for the brand ‘Vanity
Fair’ with effect from July 2002.
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2004 |
- Our
Company entered into a memorandum of understanding dated March 18, 2004 with
Maxwell Industries Limited to acquire the brand ‘Daisy Dee’ with effect from April 01, 2004.
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2005 |
- Our
total installed capacity increased from 26 lac pieces in 2004 to 50 lac
pieces in 2005.
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2006 |
- Our Management approved the scheme of
amalgamation with Maxwell Industries Limited
- Our total installed capacity increased
from 50 lac pieces per annum in 2005 to 60 lac pieces per annum in 2006.
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2007 |
- Our Management withdrew the scheme of
amalgamation with Maxwell Industries Limited
- Our Company discontinued manufacture
of products under the ‘Vanity Fair’
brand.
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2009 |
- Our Company entered into deed of
assignment dated March 17, 2009 with Levitus Trading Limited (Hong Kong) to
acquire the trademark ‘College Style’.
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2010 |
- Our
Conversion of the Company from a private limited company to a public limited
company.
- Our
Company established another manufacturing unit in Roorkee, Uttarakhand, which
began commercial operations in February 2010.
- Our
Company entered into a joint venture agreement dated July 15, 2010 with
Lifestyle Galleries of London Limited (UK).
- Our
total installed capacity increased from 60 lac pieces per annum to 67.50 lac
pieces per annum.
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